Facebook ads are a great way to get your business in front of potential customers. And if done right, they can be very cost-effective. In this article, I’ll show you how to set up a Facebook ad reach objective and, it will drive your audience to your page and give you maximum reach for your budget.
- What is the Facebook ad reach objective?
The objective is the goal you want to achieve when you use ads. Depending on your business, you can choose objectives.
The “Reach” objective lets you determine how many people see your ad and how often they see it. You can choose to reach the maximum number of people during the entire lifespan of your campaign, or you can limit this by setting frequency controls. These controls ensure that a person sees your ad a certain number of times.
Facebook’s reach option is a great way to increase brand awareness or show your ad to a large audience.
- Creating a Facebook Ad Campaign with Reach objective:
- In your Facebook Ads Manager, create a campaign and select an ad network account.
- Choose the objective as Reach from Awareness.
- Now you can enter your campaign name.
- Choose a buying type.
- Set a budget for this campaign by choosing options daily or lifetime budgets. Select Continue when you have done the above steps.
3. Ad set up creation:
- Now enter the ad set name and select your business Facebook page.
- The next step is ad scheduling. Enter a start date and end date for the campaign.
- Now define your audience whom you want to see your ads. To use location-based targeting, enter the location you like to use in the box on the right. You can adjust the radius around that point with the slider. Select Include or Exclude from the drop-down menu to show your ad only to people living near that area or anywhere else, respectively.
- You can select locations in bulk. For example, I have chosen the state of California. So, I want to show ads in Los Angeles, San Francisco, Sacramento, or more of the same. Likewise, if you choose a country, you can exclude regions similar to Los Angeles, San Francisco, or others.
- Now you need to select your demographic. For example, if you have a pet store and want to drive traffic to your physical location. Then you can choose the age group between 19-40 and all genders.
- The next step is using detailed targeting. With Facebook Ads, you can target your audience based on interests. For example, if you’re marketing for a pet store, your primary audience would be people with a pet interest. You could also target individual pet interest people.
- Choose the language according to your target location’s local language. For example, if you choose an audience in Quebec, Canada, the French would be appropriate.
- The next step is selecting placements. Facebook’s automatic placement system allots your budget into multiple platforms based on their performance. You can also choose manual platforms.
4. Creating an Ad: Organic & Dark Creatives:
- Now select your ad name.
- Organic ad Creative:
The organic ad creative is boosting the ad from your business page. To promote an organic ad, you need to select the use existing post option.
The below is the sample ad for organic ad creative.
- Dark ad creative:
The dark ad creative ad is boosting ad by manually providing an image, primary text, headline, description, destination URL, and CTA. To promote dark posts, you need to select ad formats. The ad formats are single image or video, Slideshow ad, carousel, and collection ads.
a) Single image or video: The single or video format consists of a single image or video creative.
b) Slideshow: The Slideshow consists of multiple images.
c) Carousel: The carousel ad consists of scrollable images or videos.
d) Collection ads: A collection ad is a group of items, including images and videos.
- Then publish your Facebook ad with reach objective.
- The below is the sample ad for dark ad creative.
5. Measuring Ad Performance:
- The Reach objective measures the number of people that viewed your ads and how many times they viewed your ad. It also measures the cost per 1,000 impressions (viewable ad impressions) to help you understand how much it costs to show people your ads.
- To see how many people saw your ads, go to the Reach column.
Go to the Frequency column to see how many times people saw your ads on average.
To know how much you spent per 1,000 people reached, go to the “Cost” column and divide that amount by reach. Then multiply that number by 1,000.
- When deciding how frequently to show your ads, consider the frequency with which people see your ads. If you already have a well-known brand, people will need to see your ad less frequently than they would if they don’t know much about it.
Below is the sample Facebook ads reach objective results:
The Reach objective is perfect for you if your business is looking to connect with new customers. This objective helps you to reach audiences who are not familiar with your page. And also, the reach objective cost per thousand impressions(CPM) is low compared to other objectives.
In the article above, we will take you through creating a Facebook ad with the Reach objective. If you have any questions about this process, please feel free to leave them in the comments section below.