Do you look for a career in digital marketing?
Do you want to start a freelancing career?
Do you want to start a business in digital marketing?
Then, the article is for you. It is going to explain the fundamentals of marketing, traditional versus digital marketing, CATT marketing funnel, integrated digital marketing, personal branding, communication skills, economic growth(basics), and financial goal.
What is marketing?
“Marketing is fundamentally about understanding customers in order to develop products and services that meet needs”Philip Kotler
Marketing is a science and art. According to Philip Kotler, the businesses or entrepreneurs must identify the customer needs to develop the product and services. If the companies have a great product or service according to the customer needs, then the marketing campaign will be successful.
1) The fundamentals of marketing:
The principles of marketing always the same it can not be changed. Marketing is a mix of four major parts. Those are product, price, promotion, and place.
First, you need to identify customer needs.
Second, you need to develop a product or service.
Third, you need to estimate the price of products or services.
Fourth, you need to promote the product through offline or online.
Fifth, you need to identify the right location.
If you understood the fundamentals of the marketing concept, then you can implement it on any medium, like online or offline.
2) Digital marketing versus Traditional marketing:
Traditional marketing is offline marketing. Offline marketing includes TV, radio, magazine, outdoor advertising, newspaper, etc.
- The advantage of traditional marketing is a larger audience to reach.
- Most people can’t show attention to traditional marketing.
- The disadvantage of traditional marketing is can not measurable customer purchase action.
- Through this method, you can not retarget the customers.
Digital marketing is online marketing. Online marketing includes SEO(Search engine optimization), SEM(Search engine marketing), SMO(Social media optimization), Email marketing, Content marketing.
- The advantages of digital marketing:
- Identifying a target audience is easy.
- The customer action is measurable. For example, if you are running Google ads, then the customer clicked on the ad and landed on the landing page, and the customer signed up. So, here some action is done by the customer. This action is measurable.
- You can retarget the customers. For example, a customer visited the eCommerce website and searched the products and not purchased the products. You can retarget that customer.
The marketing concept is the same. But here, the only changing thing in marketing is a medium(traditional or digital).
3) CATT Marketing Funnel:
What is CATT?
C – Content
T – Trust
“CATT = Content>Attention>Trust>Transaction”Deepak Kanakaraju
CATT is a market funnel framework. It can be applied to any business product or service to convince the customer. To get wealth from the CATT funnel below is the formula.
“Wealth = n^CATT”Deepak Kanakaraju
Niche selection(n): Niche is the specified target area to provide better service.
How to choose the right niche?
For example, you are a content writer. You are expertise in technology-related articles. You have the talent for writing content with conveying a message to the right audience. Having talent is not enough. You must have a passion for writing content as well as marketing your skills.
Content: Content is the primary element in online marketing. It is the best asset for any product or service.
- The content may be a blog post.
- The content may be a video.
- The content may be a live webinar.
- The content may be a pdf guide that means a lead magnet.
If you provide valuable content, then it creates the magic to visit your blog, video, webinar, and lead magnet.
Attention: You created valuable content on your blog, video, webinar, and lead magnet. You need to promote your valuable content through SEO, Paid ads, Social media platforms, and also referrals to get the traffic.
So once your content meets the customer expectations, then customers become your leads.
Trust: Building trust is not an easy task. You have to build trust with your leads through marketing automation. That means you have to create a series of automated emails to gain the lead’s trust.
Transaction: Once you build trust with the leads with the right messages and according to their needs, then the customers can take further action to become a premium customer lifetime.
4) Integrated Digital Marketing:
In integrated digital marketing, all the online marketing channels work together to achieve good results. In this integrated digital marketing, content is the king. The remaining digital channels like SEO, social media, paid, and Email is work with the king(content).
“Content is anything that adds value to the reader’s life”Avinash Kaushik
Quality content with the right message will build trust between you and the customer. The content helps you to build a strong brand in the search engine. Content is the primary key to market your products or services. You can make the content into different forms.
For example, you have written a great article on Content marketing strategies. You post this article in your blog, and also you make that content into different formats like you can prepare an infographic, video, pdf, podcast, etc.
Social Media: Social media platforms help you to build a brand for your product or services. Most people are on social media platforms to share their thoughts. You can share the content on social media. And also, you can put the social sharing buttons on your blog. It helps to increase your presence on social media platforms. You can run ads on social media platforms to increase followers and engagement.
SEO(Search Engine Optimization): SEO consists of two factors. One is on-page optimization, and the second one is off-page optimization. On-page optimization happens within the website according to the search engine guidelines like Google, Yahoo, and Bing. Off-page optimization occurs outside of the website. The better way to do off-page optimization is outreach strategies.
Paid Ads: You have great content on your blog. You can run ads for your content on search engines like PPC ads, social media platforms like Facebook, Twitter, LinkedIn, Instagram, and display ads to drive traffic to your website. Once the audience engages with content, then your audience can take further action on your content like subscribing, downloading pdf, etc.
Email Marketing: Most email subscribers will come through your website content. Once readers subscribed to your mail, then you can start engaging with them through conversation by sending automated emails. Email conveying is very powerful and boosts a strong bond between you and the customer. And also create the lead generation strategy to make your subscribers to premium customers.
Sell and Convert: Through email marketing automation, most of the active leads can able to purchase your product or service.
5) Personal Branding:
Personal branding is vital for every digital marketer. To start branding yourself, you must consider the below factors.
Learn – First, you have to learn the skill.
Work – Second, you have to implement it on real-world projects whatever you learned.
Blog – Third, you have to post articles of your thoughts and experiments on the projects.
Consult – Fourth, if you get the full-fledged experience on a particular skill, then you can start guiding other people.
Mentor – Fifth, you can start mentoring for the people who want to learn the skills.
Start-Up – Sixth, you can build the product and start selling.
It’s a continuous process. It’s a circular motion like it starts with learning, work, blog, consult, mentor, start-up, and it can’t end.
The below factors also vital in your digital marketing career. Those are:
6) Communication skills:
Communication is a skill. This skill is crucial for a marketer, digital marketer, entrepreneurs, and a freelancer to communicate with your target audience. Communication is a simple language. That language must convey the right message to your target audience. The better way to improving communication is by writing every day. Start today writing with a small number of words like 100 words. If you practice more, then automatically you will get the flow to write continuously.
7) Economy Growth:
Understanding each country’s economic growth is also cardinal. It helps to launch your business in a particular country.
So the economic growth depends on the occurring transactions between the buyer and seller. In this transaction, the buyer got debt, and the seller got the credit. In the country, the flow of bargains is more then the economic growth will increase. To keep the economy wealthy, the circulation of more transactions is vital. Debt plays a crucial role in generating the country’s economic growth.
That means the buyer household expenditure is more the debt will be more, and also, the country’s economy goes up.
The buyer, household expenditure is less the debt will be less as well the country’s economy goes down.
If you understood the economy, then you can do better marketing for your product or service in a specified country.
8) Financial Goal:
Setting up a financial goal is vital to market the products or services. So first, you need to identify your niche. After recognizing your target area, you can build the product and start marketing.
For example, my financial goal is 2crore in one year. First, I will start at a low price to attract more customers. I will begin with my product price rs.200 then, I will get 1,00,000 customers. So I have 1,00,000 existing customers now. Then I will get 10,000 customers if I increase the price to rs.2000. I will acquire 1000 customers when I raise the price to rs.20,000/-. Finally, I will get 100 audiences when I surged the price to rs.2,00,000.
It is easy to acquire the customers for your business when you set-up the proper financial goal.
Marketing has a long shelf career. It is the best career option to start a career in digital marketing.
The above article is the assignment from the Digital Deepak internship program. If you want to make a strong career in digital marketing, then apply for the Digital Deepak internship program here. And also, learn more about digital marketing at the digital Deepak blog.
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